Last year I traveled to Seattle to participate in an amazing workshop produced by on-air personality and lifestyle expert, Kelley L. Moore. Her workshop, And We’re Live, focuses on how to teach small business owners to fully articulate their brand personality. I know it sounds strange to say that a brand has a “personality” but it’s true. Think about it….the personality of a Target store is way different than that of Neiman Marcus. True that they cater to different audiences, but they each have spent considerable time crafting what their brands represent and how they are presented to the public.
The workshop culminates with the shooting of a 1-2 minute professionally shot video that encapsulates your brand ethos — think of it as a snazzy elevator pitch to potential clients or business associates. The two days leading up to the shoot was a whirlwind of seminars, talks and one-on-ones with Kelley to really get to the kernel of who and what your business represents. When I was doing this workshop, Monogram Decor was just a wee baby idea I had simmering in my head but as the process unfolded, I found myself answering questions and laying a strategy for what the company would come. It was a fulfilling experience that solidified my notions to move forward.
I am excited to share this video with you…..
I am also excited that Kelley has decided to hit the road with the workshop with the Bay Area being her first stop. Check out the And We’re Live web page to learn more about the workshop and the San Francisco workshop happening next week.
Thanks to Kelley, I now have been bitten by the video bug and can’t wait to make my next video! I think they may have created a monster……
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